Our goal is to, more efficiently, continue delivering innovative, high-quality products in our current markets. To accomplish this, we will adhere to the established product roadmaps for our existing customers while simultaneously exploring opportunities to provide customers with additional value in new areas. With degrees in Physics and Business Studies, Max has worked at Sport and Playbase since 1986. Taking over in as Managing Director in 1994 he has lead Sport and Playbase to be one of the leading Educational resource manufacturers both in the UK and abroad. Outside of Sport and Playbase max spends most of his time ferrying two teenage boys to various sporting activities. A dedicated Huddersfield Town supporter, Max doesn’t let footballing disappointment detract from his positive outlook on life.
On September 1, 2016, Sport and Playbase Ltd bought the assets and merged operations with A & S Transferprints. This was a merger of two innovative and professional companies which have a history of successfully working together for 10 years, in fact the two Managing Directors, Max Yates and Andrew Walsh, have been working together in various guises for over 22 years.