A properly search engine optimised website can be used to promote your organisation, sell your products, or even create new services that utilise the Internet's immediacy, global reach, and flexibility. A well designed and easy to navigate website will allow you to convey information to your target audience in a manner, and at a speed, not possible in any other medium. A website allows you to keep your product and service information up to date with ease and far quicker than with traditional paper brochures or literature. Also, the cost of updating a website is usually much lower than replacing paper based items and is considerably better for the environment.
