Avalanche is headed up by Jennie Wood, an experienced communications professional, with a marketing nose for an attention-grabbing PR story and campaign. After training to be a journalist, Jennie’s chance encounter with a London PR agency turned her head to the world of restaurant, bar and hotel marketing. She then went on to work with clients across a number of business sectors, before in 2007, deciding it was time to launch Avalanche. Described as someone who will always fight her client’s cornerâ€, Jennie is a lover of good ideas and collaboration. She is a good listener and forms strong working relationships with journalists and clients. Jennie has also been described by a client as an opener of invaluable networking opportunities†and by a national journalist as fizzing with ideas†and a clear and efficient communicator who can always be relied upon to think outside the boxâ€. She can confirm that she agrees with these descriptions. Useful to know: Jennie is a cycling fanatic, finds delight in dictionaries, is a vegetarian, loves cats and can speak a bit of Russian.
