Brambles quickly became very popular in the surrounding areas, not only becoming known as a place to buy beautiful cards and gifts, but also somewhere in which customers could experience a welcoming and friendly environment. From small beginnings, Brambles had grown into business with a name for supplying high quality goods and service at a reasonable price, carrying an increasing number of the leading brands in giftware, with focus being placed on where possible, sourcing goods from within the UK. Although the East Midlands had been home for a number of years, the links to North Yorkshire and the seaside were strong, and plans were made to move back to Ann & Jeff's hometown, Saltburn by the Sea.
