The company was started in 1926 by my Grandfather Mr. Charles Edward Manton Day, thus the name C.E.M. Day Ltd. A name we sometimes abbreviate to Day's for simplicity. As you can see from this date, we have reached our 93rd year in business in Swansea and South Wales. From small beginnings in 1926, we employed eight people in St. Helens Road, Swansea. During the difficult war years, the company was run by my auntie, Valerie Day. On returning from the war, my father Geoffrey Manton Day M.C. (Jimmy Day), took over the running of the company during which time it expanded rapidly. Since Mr. Day's death in 1984, I have been Chairman and Managing Director, ably supported by Miss Jill Day, my sister, fellow Directors, Senior Managers and other employees. The company has remained in private ownership since 1926. Now, the company employs in the region of 600 people throughout South Wales, making it one of the largest private employers in the area. The history of the company has been punctuated by progressive development, expansion and success, resulting in the company today being the largest Welsh based dealer group within Wales and within the top fifty dealer groups nationally, with group turnover in excess of £200 million pounds sterling.
