Today, promotional advertising gifts is a sophisticated and essential part of sales promotion and part of the wider marketing mix which includes above and below the line advertising, social media and digital marketing. Company gifts are more than just printing an organisation’s logo onto a giveaway promotional pen. Done with consideration for the target audience coupled with an appreciation of a company's brand values, corporate gifts can be a powerful advertising tool and provide more bang for your buck†than other marketing techniques. Studies have shown that business gifts have more longevity than any other form of advertising; a company’s logo (and perhaps their contact details) printed or engraved on a corporate gift stay in the customer’s mind longer than, say, a magazine advertisement or digital post. Whether the promotional item stays on the recipient’s desk, is a personal accessory that is carried around, or is taken home (even given to someone else) the business gift is not only practically there to remind the target audience of the company or marketing campaign message, but also the positive feeling created by a well chosen executive incentive or promotional product is something very difficult to match with other forms of advertising.
