Sam had worked in the pet trade for some 38 years at that point in time and had been a pedigree cat breeder for over 20 years. During that time she had built up a a wealth of knowledge including a course on feline psychology . She ran a reptile rescue for over ten years and became involved in wildlife protection via the WPAA in Australia , an organization who had the late Steve Irwin as patron.. Her research into natural diets for cats and dogs started at the age of 13 after reading Buster Lloyd Jones autobiography The animals came in one by one Out of this has grown a belief that the only true way to feed animals is naturally and so research began into what is truly in pet foods. It is a well known fact that the British pet food market is worth in excess of £4bn a year, now thats seriously big business. It comes as quite a shock that this huge industry is dominated by two companies, Mars & Purina. Between these two giants they control 80% of the pet food market. Both companies claim their products are the best, yet the reality that the pet food made by companies that make detergents and chocolate is pet food made from waste products and containing only 4% meat. Shocking isnt it, just 4% meat !! That 4% meat is to feed carnivores , cats being obligate carnivores require between 80- 85% meat for optimum health. It soon becomes clear the big companies are putting profit before quality.
