In the late nineties early noughties the majority of people used the Internet as a research tool or a more efficient yellow pages. Consumers were very uncomfortable sending their personal data over the Internet and the majority of the enquiries came via the phone number displayed on the web site. Over the last ten years, we have seen a huge transformation of consumer behaviour. With the rapid success of the comparison web sites and increased Internet security, consumer finance is now predominantly carried out over the Internet. Secure online applications have now become commonplace with people using the phone only if they have to. At Loans UK we have brought together the UK's leading lenders under one roof and we have aimed to ensure that your journey to the perfect loan is a great one.
