Advertising needs to successfully meet two main criteria if it is to succeed, and that’s before even considering channel choice. First, the strategy must be sound enough that the advertising is correct (i.e. it says the right thing to the right people)and second, it must be creatively fantastic and executed beautifully. That’s where our ideas and experience come to the fore to create pieces of brand content that demand attention and disrupt the flow of what is a cluttered media landscape. It’s increasingly easy to go unnoticed and hide amongst the beige-ness of normality. The only way to gain traction, to generate advertising that is listened to, shared, and crucially, to generate real results, is to entertain, engage emotions and to create something that is visually and emotionally noteworthy.
