It has been speculated that online advertisement has helped with improving ROI on advertisement costs, and when used in combination with promotional products, the combination can drive the sales and branding of a business. British Promotional Merchandize Association (BPMA) conducted a survey to prove the correlation between promotional products advertisement and increase in the recognition of the sales along with the increase in sales. Along with brand awareness and improved sales, the use of promotional products has yielded an improved return on the investment. Businesses consider the branding of pens, USB drives, mug or, t-shirt to use as branded products, and it was proven that mugs were likely to be kept longer than its counterpart promotional product.
