We first opened our doors to the public in June 2014, having spent a few months converting the premises from it’s previous use as a furniture store. We are very fortunate to be in a lovely 14th Century building with heaps of character (and apparently a resident ghost!). Originally, we established ourselves as a Pinarello Concept Store - a focal point for Pinarello bikes in East Anglia. Over the years we have gradually evolved and added to our Pinarello offering, and have broadened our range so that we have great options in all bike categories. However, we have always stuck to our principles of offering quality brands and products which we believe in and use ourselves.
