Shortening your sales cycle - by educating and qualifying leads before they contact your sales team Improving your market share in the channel - by developing programmes or tools that drive channel partners/dealers to sell your products first Deepening your relationships with smaller clients - by communicating with them regularly and reacting to their responses Helping you break into a new market - by acquiring new contacts and helping earn their trust Making you dominant in your niche - by helping you become the authority for information and advice in your area And of course driving up sales - by reaching new contacts and improving the conversion rate of your website and marketing.
