Established in 1961 by our Grandfather William Morley Snell, we set up our business as a family run dealership, dedicated to great customer support, extensive knowledge of motorcycles and to be friendly and to go the extra mile, delivering every service to the highest quality. Backed by Ducati UK for over 20 years. Having received several awards including "UK Ducati Dealer of the Year in 2011" and overall winner of "Customer Satisfaction Award" in 2014, we have now been awarded Ducati Store status and have become Ducai Alton. We appreciate that your satisfaction and recommendation is the key to our success, so come and see for yourself how we handle your business, and see how things can be done a little differently. Come join the family!
