From the earliest days of trading, operations revolved around maintaining the careful balance between cost and quality, providing exceptional value for money and combining ease of delivery to the customer. It worked for us. The pine furniture bandwagon was getting bigger and bigger, and with the influx of cheaper pine goods (both in build quality and price) from abroad, the market became oversupplied and we were seeing the same furniture on every high street. Like many things in life, fashion dictates trends and it was time to reaquaint ourselves with what our customers really wanted… furniture that they wouldn’t see in their neighbours home. At the turn of the century, we moved away from pine and focused more on furniture produced from hardwoods and leather….a combination of both.
