He signed up with ŠKODA Cars in May 1993 at the same time that Volkswagen UK took over the distribution of the ŠKODA range in the UK.Both VW, and Dennis, could see that with the fall of Communism in Eastern Europe, in particular in the Czech Republic where ŠKODA built their cars, there was the scope and high likelihood that the introduction of western quality concepts could very quickly turn what had been something of a laughing stock car brand into one that would combine VW build quality with Czech economy and efficiency.If that was a gamble on Dennis’s part, it was one that would succeed, hugely.
