You’ll find us in the heart of Worcester, a vibrant and busy city that’s well worth a visit – we’re easy to find, opposite the cathedral with plenty of nearby parking. Established in 1998, we are equipped to deal with all cyclists, whether you’re experienced, a returnee or new to two wheels. We have over eighty years of experience between our staff – all are riders involved in almost every aspect of cycling life. Road riding, mountainbiking, adventure touring, commuting and family riding – we cover them all. Our showroom is one of the largest in the area; with a great selection of market leading bike brands all under one roof – Specialized, Trek, Cannondale, Santa Cruz, Orange, Bianchi, Kinesis and Frog. We stock plenty of accessories, carry a huge range of clothing and have a quick-turnaround workshop. We’re big on service too – our staff are happy to spend plenty of time with you, whether you are selecting a bike, discussing a custom build, choosing some clothing or booking your bike in for a service.
