There’s a myth that journalists are only interested in bad news. The truth is that, like any good business person, they are very aware of their market. They want a story that interests, engages and resonates with that audience. We understand that because we have been in their shoes and we use that knowledge to create quality coverage that builds trust and opens doors for our clients. The way we get information and news has changed. We are active seekers, not passive receivers. The media has never been more complicated — online, offline, social and broadcast. For small and medium-sized businesses this complexity means greater opportunity. More media = greater demand for more newsworthy stories.
