Based on personal experience as a parent, designs are forward thinking - the focus is on the way in which a chair is used by the child and the whole family. This means each design offers ease of use, practicality and an emphasis on providing freedom for the child and their family, whether through everyday practicalities like getting around with ease in school, or at play when out and about. Activate for Kids provides children and their families with things that they want - a choice of colours, added LED lights and designs based on sports cars (see The Mustang!), added suspension so that practically all terrains can be tackled with ease, of course these extras all add to the feeling of ownership for the child.
