The fat cats wanted their cash but it came at a sacrifice to quality. I wanted to do it differently. I wanted to create a company whose entire ethos was around creating video content that worked. I wanted to bring broadcast standards into the World of Corporate production. But this didn’t need to come at a price to the client. To me it’s pretty simple stuff. Effective planning, considered creative development, research geared towards getting to know your industry and your audience is a must when first approaching video. Our job is to tell stories, bring to life the World that you live in and keep audiences hooked and eager to learn more. It doesn’t matter what the video genre is; without an audience the video ceases to exist and audiences need stimulation.
