You might be a director who wants to see a return on the cost of the website, and then some. You might not even have a website but you want to develop something alongside your business goals. You might be working in marketing, sales, PR or business administration, working with directors and want to please them with the great results the website could get. You might be looking to learn about how to do all of this yourself, as part of a business development/marketing/PR/content team. You might be someone who runs a small business by yourself, and you want to get more from your website.
