Most businesses are bad at communicating with people. Not because they’re terrible writers, but because they concentrate on the ‘what’ rather than the ‘why’, and fill their marketing with hyperbole and jargon.
Customers want to know, in simple terms, why you do what you do, and how it will make their life easier. They don’t want to read all about how great your company is or how why HQ is state of the art.
To achieve this, businesses need an effective copywriting and content strategy that works.
You know you need help, which is a great start.
Whether you found us through Google or by recommendation, you’re here because you’re looking for a great freelance copywriter.
You’ve done your research, so you know what you’re after, which means you’re here to see if we’re any good.
The words you use inspire, attract, and convince people your business is the one with whom they should engage. How you communicate online, in print, and through video has a direct impact on how your brand performs. That’s why you have to use the right words in the right way, using the right voice if you want people to sit up and take notice of you.
How many marketing emails arrive in your inbox every day?
10? 20? 50?
How many of those do you actually open and read?
Probably not many, which is why your email marketing has to be spot on.
Its popularity is due to it being one of the fastest and easiest ways to communicate with your customers. In the blink of an eye, your message can reach thousands of inboxes – that’s powerful marketing.
But to ensure your message is opened, read and an action taken, your email copywriting has to be right.
Your website is your shop window and its words are your sales team.
Therefore, your website copywriting must:
- Be easy to read (and jargon-free)
- Answer your customers’ buying objections
- Convince them your product or service is for them
- Make them take the appropriate action (buy, call, book an appointment, etc.)
- We’ll use the words, tone and turn of phrase that mirror your brand perfectly to ensure your website copy grabs your readers’ attention and keeps them hooked.
But web copy is far more than just words.
We’ll also ensure your copy is structured to enhance your readers’ experience and boost your online visibility, encouraging them to stay on your site.
How many marketing emails arrive in your inbox every day? 10? 20? 50? How many of those do you actually open and read? Probably not many, which is why your email marketing has to be spot on. Its popularity is due to it being one of the fastest and easiest ways to communicate with your customers. In the blink of an eye, your message can reach thousands of inboxes – that’s powerful marketing. But to ensure your message is opened, read and an action taken, your email copywriting has to be right.
Your website is your shop window and its words are your sales team. Therefore, your website copywriting must: - Be easy to read (and jargon-free)- Answer your customers’ buying objections- Convince them your product or service is for them- Make them take the appropriate action (buy, call, book an appointment, etc.)- We’ll use the words, tone and turn of phrase that mirror your brand perfectly to ensure your website copy grabs your readers’ attention and keeps them hooked. But web copy is far more than just words. We’ll also ensure your copy is structured to enhance your readers’ experience and boost your online visibility, encouraging them to stay on your site.
The words you use inspire, attract, and convince people your business is the one with whom they should engage. How you communicate online, in print, and through video has a direct impact on how your brand performs. That’s why you have to use the right words in the right way, using the right voice if you want people to sit up and take notice of you.
