Cathcart Communications

A family move to Hampshire coincided with a consultancy opportunity in an independent school to reassess its entire marketing strategy. A comprehensive internal and external audit, focused marketing campaigns, improved media coverage and a new website resulted in a 30% increase in school roll. Philippa has since worked with prep, senior and 'all through' schools achieving demonstrable results in what is an increasingly competitive marketplace. Her knowledge of the subtleties and nuances of the customer buying process has been built through over 15 years working in the industry, her own experiences attending an independent school and having both parents in the teaching profession. As the simplicity of this website reflects, Philippa's approach and philosophy are clear and straightforward. Be realistic about your market potential, play to your strengths, don't dilute your product and be true to your brand.