The heart of a marketing strategy is knowing... exactly which customers you are going to offer which products and services and why they will choose you above your competition. Once you understand these issues marketing programmes, sales processes and customer service strategies can be designed to maximise value for your business and for customers. consultancy and in-company training services that help businesses design and implement effective customer strategies. Our clients...... range from multinationals to start-ups and come from a wide range of industries including IT and telecommunications, financial services, healthcare and leisure as well as specialised SMEs and public bodies.
