Empica has one of the UK’s most experienced teams of public relations professionals. For over 25 years we have been promoting businesses in the media and keeping them in the spotlight. From our head office in Bristol and a satelite office in London we plan and execute public relations campaigns that get results. Look around our website and give us a call if you need public relations support. The Chinese social video platform TikTok recently found itself in hot water after one of its users discovered his videos being used in the social media company’s adverts without his permission. Elijah Jay, one of the platform’s users, found his uploaded videos being used in TikTok’s adverts despite not giving permission or receiving any notice or payment. In TikTok’s terms of service it states that whilst you or the owner of your user content still owns the copyright to what you post, by uploading via their services you grant them permission to use modify, adapt, reproduce the content in any format on any platform.
