The ICE story begins in South Yorkshire in the 1980s where as a young apprentice, Shaun Matthews (under the guidance of two local craftsmen, Neil Shenton and Bob Archer), was taught that plumbing is all about quality, quality and quality; without compromise. That advice stuck with him as he developed his career; from apprentice to plumber to manager. In 2003, he was the manager of plumbing services and water regulations at a large national water services business when he decided that the time was right to fulfil a long term goal and set up his own plumbing and water services business. He knew what he wanted to do but what should he call the new business? Something relating to water, cool, memorable and which reflected the ethos and work ethic that had been instilled in Shaun as an apprentice.
