Roger Tupper is Jaypro’s owner and senior marketing consultant. He has worked in sales and marketing for over 30 years, and is keenly aware of the importance of marketing when it comes to creating a successful business. His working background includes sales and marketing for the international corporation Sterling Health, local and regional newspapers and commercial radio. His extensive experience of selling media advertising came in very handy when he started buying it in his role as the Group Marketing Manager for the Harbour Group of companies. Being in overall charge of the marketing strategy for six companies, he played a major role in the ongoing success of this 50million pound turnover enterprise. Roger realised that his accumulated skills, his network of contacts throughout the industry, and his ability to adapt to a rapidly changing marketing landscape, meant that he was in a strong position to start his own company. He wanted to help small and medium-sized businesses to benefit from new, and often low-cost, methods of promoting themselves, in addition to applying traditional marketing methods – a powerful and exciting way for modern businesses to reach new customers and secure a profitable future.
