By optimising a web site or map location it is possible to appear on the first page of the results returned. Apart from the sponsored (paid) links at the top of the page which only claim about 1-3% of the clicks-thru’s this is the optimum place to advertise your business since all of the traffic that your website will receive is all targeted traffic. By targeted traffic I mean that the end user found you because they want something from you. They are either looking for help with something or they are a potential customer.
