From 2008 we have seen a boom in small business start-ups, but the unfortunate reality is that most will fail before the start of a new year. Why? Because many of them do not understand that building a solid business foundation and a strategy for reaching their target customer, should be the underpinning of their launch plan. Furthermore, those exceeding their first year need to consistently create marketing content that engages with existing customers online and effectively seeks out new ones.
My Indie Life Blog was founded to help small business owners find answers to those basic business questions that elude them in marketing their online businesses. My aim is to help entrepreneurs to build a strategic foundation for their marketing approach that gives an online voice to their business and brings in new sales leads.
Content Marketing Planning:
Varies from project to project and depends hugely on the complexity of the issues I am dealing with and the readiness of what I need (a basic campaign may take 10 hours to plan in detail).
It can feel really difficult to understand who you are targeting online to buy your product or service. I am able to work with you to establish your key content marketing message and how to deliver that online, so that rather than feeling like you are ‘pinning the tail on the donkey’ when it comes to client attraction, you focus on creating valuable content that goes together like bees take to flowers.
Organic Marketing Campaign Planning:
Varies from project to project and depends hugely on the complexity of the issues I am dealing with and the readiness of what I need (a basic campaign may take 10 hours to plan in detail)
I have been planning campaigns for product and service launches since I started working for myself in mid-2006. I am able to create timeline plans, with detail on what content needs to be created and implemented throughout your marketing avenues.
Social Media Management:
Requires around 10-20 hours per month for a variety of platforms.
I can set up a variety of social platforms for you for better business visibility and I am able to create image and text content for a variety of organic use on platforms including; Facebook, Instagram, LinkedIn and Twitter. This means no paid ads I’m afraid. But here’s the thing, I found that you can create a good marketing conversion rate using just organic methods!
Whilst I do not create and edit videos on YouTube, I can set up your account and create SEO rich descriptions and tagging for your content to gain more impact.
I am familiar with social schedulers like; Hootsuite, Buffer, Later and RecurPost, so I aim to set you up with a regular posting schedule that goes out even if you or I are away.
I go one step further in this marketing process; I work with you to create a content marketing message that is going to give you more impact going forward, with your ideal customer. This work will be monitored and analytic stats recorded, so that we can tweak and perfect our content to continually work to improve our results.