You could be wasting fortunes. Getting the best Return On Investment from your advertising and marketing is straightforward provided you eliminate the guesswork and know how to accurately measure the results. The marketing rulebook has changed in the digital age and most businesses are struggling to keep up. Every penny you spend on advertising can and should be tracked, and the results measured so you can spend more in the areas that pull in the sales and profits, and change what isn't working, or eliminate it completely. That doesn't mean the traditional methods are extinct, but there are easy ways to determine if they are making money or pouring cash down the drain.
