We were founded by former Guardian Media Group Senior Journalist, Rachel Burks back in 1994. As a result of Rachel’s background and experience, we base our methods of communication on the principles of good journalism, combined with commercial common sense — hence our strapline: ‘Profit from PR’. All our team members have experience of working with or in the national and regional media and have undertaken training as journalists. We know which media to target, we understand what content the media is looking for, when to pitch to them and the best way to deliver your message within the story to enhance your brand, and we can do this through all forms of media. We also have the industry contacts.
