Property portals like Rightmove and Zoopla have influenced the marketing behaviour of many estate agents and whilst they have an important role to play, they should not be the only consideration for estate agents. There is of course newspaper advertising coupled with the fact that estate agents are typically located in prominent positions on the high street where the footfall is considered high however, it is impossible to measure this type of marketing and therefore impossible to measure its effectiveness. If the property portals, newspaper advertising, high street location and the for sale boards fail to produce a buyer for your property then what else can your estate agent do in order to stimulate interest in your property.
