You might call that public relations or marketing communications, copywriting or publicity. I call it effective communications and I hope that the following pages give you a feel for how I might be able to help you, your organisation or your business. Anyone who regularly drives the M6 will recognise the heart-shaped wood in the Lune Gorge, a local landmark. Some time ago, Annie worked with local people in Orton and Tebay to celebrate the history and landscape of this area. Thank you for the picture, Annie.