And of course we'll promise you the same things; you wouldn't expect any less. But we believe you should expect more. You should be looking for those little but important extras that prove you're making the right choice. We pride ourselves on going the extra mile, because to us a satisfied customer isn't enough. It's the delighted ones who recommend us to their friends, and that's the primary route to our success. We've already mentioned pride, and it's an important word in our vocabulary. It's no secret that our market has come through difficult times, and there've been many companies that have failed as a result. We've ridden out those difficult times without taking the easy option because we're proud of our name and reputation. It's taken two decades to build, and it's not something we're willing to risk.
