A logo isn’t your brand, nor is it your identity, but combined; logo design, identity design and branding all have their own key part to play. Having said all that you may just want a logo, leaflet, poster or simply to reinvigorate your existing identity. Marketing communications is the art of transferring messages and information from A to B via C. Although this sounds simple, it's not! first and foremost here at wave creative we listen, collaborate and identify your target audience. This could be your investors, key stakeholders, the outside world and not forgetting your own employees. We develop a strategy and then suggest the multiple channels in which to deliver it... printed materials, website, face-to-face, emotional, digital, corporate messaging, advertising, packaging, on-line, PR, event management or internal.
Think of a brand as your organisation, service, product or even a person. It's everything a company and its employees believe in, owns, does or produces on a daily basis and by understanding the 4 principles of differentiation, relevance, coherence and esteem will make for a successful identity.
