We have a strong focus on business results — when we develop a website, any recommendations we make are designed to help you get the results you need, not just to make your own portfolio look better! The first question we ask a potential client is ‘how are you going to measure the success of this project’?
As a business we have a strong set of guiding principles: We don’t tie clients into proprietary software — we use open source software such as WordPress, and set up any Google accounts for clients in their own name so that the account belongs to them, not to us. We want clients to stay with us because they like us, not because they have to! We tell clients what we’re going to do, why, and when, and get their approval for any changes we make to their website. We keep clients informed of any internet marketing campaigns with regular reports. We don’t bamboozle our clients with jargon!
Search Engine Optimisation (SEO) is all about improving the chances of ranking well in the ‘free’ or ‘organic’ bit of the search engines – the listings that you don’t pay for directly.
Within SEO there are three key areas to focus on – technical SEO (making sure Google can find, index and rank the important content on your site by setting things up correctly), on-page SEO (making sure Google can understand which phrases to rank you for) and reputation building – helping Google see that you are a leader within your specialist area.
When sites aren’t ranking as well as they should, it will be because they are weak in one or more of the above areas.
Google (and Microsoft) Ads management is a core service at Ascendancy – we manage over £1.5M Google Ads spend per year across our clients.
Most businesses do not have the skills or time in-house to manage their accounts effectively, finding they don’t have time to keep up to date with best practice. Because our team manage accounts day in, day out, this is where we can help, by becoming a member of your extended team.
At Ascendancy we offer social media marketing to customers, focusing on Facebook and LinkedIn marketing platforms.
This style of marketing provides a great way for businesses to communicate directly with their existing customer base, while building exciting new relationships. Often most businesses do not have the time or skills in-house to manage their accounts, leading them to miss out on potential new customers. This is something our team manages day in, day out, making us the perfect partner when advertising on social media.