As well as utilizing the full spectrum of below-the-line techniques, Campaign Marketing also offers a suite of unique promotional initiatives that set us aside from other shopper marketing agencies. Highly effective at driving sales by creating new 'usage occasions', Recipe Marketing hosts educational and informative menu suggestions on relevant grocery lines, and is ideally paired with money off coupons to drive purchase. Bringing together two or more non-competitive brands can create new opportunities in the retail market and event calendar. Combining the strength of individual brands not only helps raise overall awareness of all the brands and drives incremental revenue but also helps contain costs and increase available budgets via co-funding. Linking two or more products together ‘cross category’ through usage and meal occasions —for example clothes with fabric conditioner, tea with crumpets — promotes additional usage and consumption opportunities, thereby driving sales of both products.
