Jon Sturgeon Associates

You’re a B2B brand. You know exactly who you need to be talking to. You know what their issues are and how your product or service can help. When it comes to brand positioning there are still many who want to compete on functionality and features and end up competing on cost. We help organisations develop market leading brand positionings that disrupt and get under the skin of their target markets. It’s this approach to brand positioning that enables us to ensure marketing messages connect and businesses become highly valued. On average it takes 7 phone calls for a telemarketer to connect with a decision maker. 80% of small corporates and enterprise organisation use spam filtering to block unwanted marketing emails. In truth, traditional direct marketing techniques are not working. We know that when it comes to B2B ICT lead generation, influencing a buyer’s decision early is key to developing a fruitful sales opportunity. We also know that ICT buyers are more likely to act upon valuable content than a sales message. It’s why our lead generation messages add value to the buyer and the brand resulting in a longer term relationship.