We are so lucky to work in the world of outdoor brands – the consumers we talk to and the clients we work with are mostly outdoor nuts like us. ‘Getting out’ may be the closest thing we have to a shared religion. It seems to bring a set of shared values which means we can get things done harmoniously and quickly. People who love the wild places seem automatically to reject nonsense and white noise. We share a commitment with our clients to search for product truths and tell them beautifully. Many briefings and meetings are out in the hills – we never did understand how sitting in offices for hours exercising nothing but your jaw could help. There’s a time for thinking and a time for graft. And we’re equally proud of our production team as our creative team. We’re quick, accurate and affordable. Our work has won awards. More importantly some of it has helped turn businesses around. Some of it had customers quoting the headline at point of purchase. All of it worked. In fact, we pride ourselves on being our clients’ most effective salesman.
