I create significant value by blending my expertise as a fitness industry analyst and experience of working inside leisure organisations. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet. Oxygen Consulting has now published ten reports on the fitness industry. The reports attract a global readership and can be purchased from the Knowledge Store. I use this deep understanding and business insight to advise organisations on how to navigate through this fast-evolving marketplace. Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.
