There are a lot of people out there who want to sell their niche expertise: there are few who have the depth and breadth of knowledge, underpinned by substantial, board-level experience with two of the industry's biggest ever players. And even fewer of these who have the creative writing skills to have won national awards and written highly acclaimed books. And fewer still who have research, training, and sales skills, a formidable list of contacts and, crucially in this day and age, Google Analytics and AdWords qualifications and in-depth social media skills.
