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Search Engine Optimisation, or SEO, is considered one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign should be an ongoing process to ensure the best results. SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimised according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing.
